Disruption is the new mandate for large companies. Too often, disruption is a bad word—something you don’t see coming. It doesn’t have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration.
Whether you’re an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you.
Collective Disruption provides a road map and framework for co-creating new businesses.
Read it and you’ll learn how to:
- Build and leverage an innovation network as a pipeline for new sources of growth
- Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works
- Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation
- Apply new incubation models that others are using successfully, including leveraging accelerators and ‘on-demand’ entrepreneurs
Case studies and interviews with:
Carie Davis – Director of Innovation and Entrepreneurship, The Coca Cola Company
Susan Harman – VP and Product Champion LexisNexis
Asoka Veeravagu – VP New Business Development, Jarden Consumer Solutions
Stanley Lech – ex-VP of Innovation, GlaxoSmithKline Consumer Healthcare
David Knox – Co-founder of The Brandery (a top 10 U.S. Incubator)
Dondeena Bradley – Global Head of Innovation, Weight Watchers
Kyle Nel – Executive Director, Lowes Innovation Labs
And more….
Michael Docherty
Author
Michael Docherty is a leading innovation expert, entrepreneur and connector, with a variety of broad-based experiences from senior-level corporate roles, start-ups, consulting and venture capital.
Mike is CEO of Venture2, a consulting and new ventures firm he founded in 2004. Venture2 partners with leading brand companies and emerging technology firms to build innovation ecosystems and commercialize breakthrough new products and businesses. Corporate clients include Unilever, Johnson & Johnson, Merck, Kraft, Pfizer, Jarden, P&G and other leading companies globally.
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PRAISE FOR COLLECTIVE DISRUPTION
“We need this book NOW! Collective Disruption will inspire big brands to stop just talking and to actually act, by jumping headfirst into innovating. Compa- nies can reap incredible rewards including new levels of growth.”
— ED KACZMAREK, cofounder, Brand Accelerator
“Docherty offers insightful guidance for leaders, transforming how we think of new business creation, as well as new forms of collaboration between corpo- rations and startups.”
— SARAH MILLER CALDICOTT, author of Midnight Lunch, great grand-niece of Thomas Edison
“As industries of all kinds face disruption by startups, Docherty provides the roadmap to help companies figure out how to not just keep up but lead the change.”
— DAVE KNOX, CMO, Rockfish, and cofounder, the Brandery (top 10 accelerator)
“I can’t think of anyone better than Docherty to write about collaboration between small and large companies. His years of experience in corporate and startup worlds give him unique street cred and a track record of delivering the goods.”
— STAN LECH, president, PharmaMax (previously VP R&D, Glax- oSmithKline Consumer Healthcare)
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